Pride and Prejudice
Pride and Prejudice follows the turbulent relationship between Elizabeth Bennet, the daughter of a country gentleman, and Mr. Darcy, a rich aristocratic landowner. They must overcome the titular sins of pride and prejudice in order to fall in love and marry. With a modern twist to the script, this widely known story comes to life in a new and interesting way.
For this play, we designed and sewed our own costumes and build our own set which I was both part of. The modern twist of our version was challenging gender stereotypes by switching the gender of Mr. Wickham to Ms. Wickham and therefore challenging heteronormative relationship ideas by including a same sex relationship.
For the promotion, posters, a flyer and banners were needed. I designed a general theme for all material and planned a photoshoot with all actors. For the posters, different versions were created to show all actors. When choosing the poses and constellations of actors, the character of their role was kept in mind. In the background of the photos, people dance which reflects the many ball room scenes in the play. In general, I was inspired by the design of old books and wanted to create a vintage feel.
For the promotion, a variety of materials were needed to create a cohesive and effective campaign. It was determined that posters, a flyer, and banners would best fit the needs of the project.
To ensure that the campaign was visually appealing and attention-grabbing, a general theme was conceived for all materials. In order to achieve a cohesive look and feel across all materials, inspiration was drawn from the design of old books. Additionally, a photoshoot was planned with all actors to create custom images that would serve as the centerpiece for the campaign.
For the posters specifically, different versions were created in order to showcase each individual actor. Careful consideration was given to the poses and constellations of actors in each poster, with a focus on capturing the unique character and essence of each role. In the background of the photos, people were asked to dance, reflecting the many ballroom scenes in the play.
Posters
Flyer and Banner
